Lead generationLocal visibility built around real enquiries
Meet Byrd. Your AI employee.
HarbourFrame's AI employee for Australian local businesses. Reviews, calls, admin, websites and visibility, brought together with care.
Byrd is AI; Matthew is the person behind it. See how Byrd works.
ReviewsReputation systems that make trust visible
WebsitesConversion-first pages previewed before you pay
No resold leadsCompliant review flowsPrivate website preview
Made for local businesses like yours
Cafés & hospitalityTrades & home servicesHealth & dentalAllied health & wellnessLegal & professionalIndependent retailCafés & hospitalityTrades & home servicesHealth & dentalAllied health & wellnessLegal & professionalIndependent retail
Byrd, in four plans.
One AI employee. A plan built around your business.
Byrd Core
Never miss what’s already coming to you.
From$1,500/ month
+ one-time setup fee
- Catch calls and enquiries
- Keep reviews and quotes moving
- Run your everyday admin
Byrd
Most popularGet found, and handle what happens next.
From$2,500/ month
+ one-time setup fee
Everything in Byrd Core, plus:
- Get found through local and AI search
- Double your phone capacity
- Connect on WhatsApp
$1,000/month more than Core adds Lead Generation ($850/month standalone), double the phone capacity and WhatsApp.
Byrd Pro
A full growth team, not just a tool.
From$4,000/ month
+ one-time setup fee
Everything in Byrd, plus:
- Bring ads and social together
- Win customers back with managed campaigns
- Plan ahead with HarbourFrame’s founder
Byrd Enterprise
One system across every location.
Talk to us
Everything in Byrd Pro, plus:
- Scope one system for your locations
- Route enquiries to the right team
- See reporting across the business
Custom-scoped after a short, paid discovery phase. How Enterprise works.
All prices in AUD, GST exclusive. Pro ad spend is passed through at cost when Full Funnel ads are active. Scope and timelines are agreed before work begins.
Compare all features
Compare the inclusions below. On smaller screens, scroll each table sideways to see every plan. Enterprise inclusions are custom-scoped after paid discovery.
Channels & response
Every plan sends an automatic reply to every new enquiry within 60 seconds, on every channel that plan includes. Byrd Pro adds callback alerts: if a lead doesn't reply, Byrd prompts you to call them back.
| Feature | Byrd Core | Byrd | Byrd Pro | Byrd Enterprise |
|---|---|---|---|---|
| Website chat | Included — Suggestive / human-approved mode in the demo | Included | Included | Custom-scoped per engagement |
| Conversational SMS — replies to inbound leads | Included — no separate volume cap | Included — no separate volume cap | Included — no separate volume cap | Custom-scoped |
| Phone / AI voice receptionist | Tier 1 — 500 min/month; $0.50/min overage | Tier 2 — 1,000 min/month; priority support | Tier 2 — 1,000 min/month; priority support (same as Byrd) | Custom-scoped, with multi-location call routing |
| 24/7 call answering & booking | Included | Included | Included | Custom-scoped |
| Missed-call text-back | Included — no extra charge | Included — no extra charge | Included — no extra charge | Custom-scoped |
| Website / contact-form auto-response | Included — no extra charge | Included — no extra charge | Included — no extra charge | Custom-scoped |
| Not included | Included — new at this tier | Included | Custom-scoped | |
| Facebook Messenger | Not included | Not included | Included — new at this tier | Custom-scoped |
| Instagram DM | Not included | Not included | Included — new at this tier | Custom-scoped |
| Automatic first reply within 60 seconds | Included | Included | Included | Custom-scoped |
| Callback alerts: if a lead doesn't reply to the automatic text, Byrd alerts you to call them back, and alerts a backup team member if nobody has called. | Not included | Not included | Included | Custom-scoped |
| Backup-number / multi-location call routing | Not included | Included | Included | Custom-scoped |
| FAQ-trained AI chat | Included | Included | Included | Custom-scoped |
Reviews & reputation
| Feature | Byrd Core | Byrd | Byrd Pro | Byrd Enterprise |
|---|---|---|---|---|
| Automated post-job review requests | 100% of customers — no review gating | 100% of customers — no review gating | 100% of customers — no review gating | Custom-scoped |
| AI-drafted reply suggestions | Human-approved replies | Human-approved replies | Human-approved replies | Custom-scoped |
| Starter reviews support | Standard SLA | Standard SLA | Standard SLA | Custom-scoped |
| Monthly reputation reporting | Included | Included | Included | Custom-scoped |
| NFC / QR review cards | Included free | Included free | Included free | Custom-scoped |
| Multi-location reviews tools | Not included | Not included | Included | Custom-scoped |
| Monthly competitor-comparison reporting | Not included | Not included | Included | Custom-scoped |
| Website review-showcase widget | Not included | Included | Included | Custom-scoped |
| Secondary-platform review monitoring | Not included | Included | Included | Custom-scoped |
Everyday operations
| Feature | Byrd Core | Byrd | Byrd Pro | Byrd Enterprise |
|---|---|---|---|---|
| Invoices, created & sent We create and send your invoices after each job. Bookkeeping and chasing payments stay with you. | Included | Included | Included | Custom-scoped |
| AI Estimating for trades | $200/month retainer included; underlying AI quoting tool paid directly by client | $200/month retainer included; underlying AI quoting tool paid directly by client | $200/month retainer included; underlying AI quoting tool paid directly by client | Custom-scoped |
| Website build, hosting & maintenance | Included | Included | Included | Custom-scoped |
| Digital Loyalty & membership | Wallet-pass punch card / membership — bundled free | Wallet-pass punch card / membership — bundled free | Wallet-pass punch card / membership — bundled free | Custom-scoped |
| CRM database-building & self-serve win-back tool | Bundled free | Bundled free | Bundled free | Custom-scoped |
| Good / better / best visual quotes + automated follow-up | Not included | Not included | Included | Custom-scoped |
| Embedded financing / BNPL referral links | Not included | Not included | Invoices and large estimates | Custom-scoped |
| Quarterly landing-page refresh + A/B testing | Not included | Not included | Included | Custom-scoped |
Growth & strategy
Byrd & Byrd Pro
Lead Generation: we help more local customers find you on Google and in AI answers. Each month we:
- Keep your Google Business Profile complete and current (services, hours, photos) and post regular updates to it
- Keep your business listed consistently on Australian online directories, so Google trusts your details
- Check how you show up in Google search and in AI tools like ChatGPT, and fix the gaps on your website and listing (we draft each fix, you approve it before it goes live)
- Send you a plain-English report on what we did and what changed
Byrd Pro
Paid ads: we set up and manage your Google and Meta (Facebook & Instagram) ads, including targeting, ad copy and monthly tuning. Ad spend is billed at cost, with no markup.
| Feature | Byrd Core | Byrd | Byrd Pro | Byrd Enterprise |
|---|---|---|---|---|
| Google Business Profile optimisation, local SEO & citations | Not included | Included | Included | Custom-scoped |
| GEO / AI-search monitoring & remediation | Not included | Included | Included | Custom-scoped |
| Google & Meta ads management | Not included | Not included | Included — ad spend passed through at cost when active | Custom-scoped |
| Organic social content | Not included | Not included | Instagram, TikTok & Facebook | Custom-scoped |
| Quarterly revenue-attribution strategy review | Not included | Not included | Direct founder access | Custom-scoped |
| Cross-location engagement & consolidated reporting | Not included | Not included | Not included | Custom-scoped after paid discovery |
Outbound CRM win-back allowances
For marketing blasts to your own opted-in contact list. These allowances are separate from conversational SMS replies to inbound leads.
| Feature | Byrd Core | Byrd | Byrd Pro | Byrd Enterprise |
|---|---|---|---|---|
| Included outbound SMS allowance | 1,500 segments/month | 1,500 segments/month | 1,500 segments/month | Custom-scoped |
| Outbound SMS overage | Pass-through at cost: $0.079 AUD/segment | Pass-through at cost: $0.079 AUD/segment | Pass-through at cost: $0.079 AUD/segment | Custom-scoped |
| Outbound email | Effectively unmetered | Effectively unmetered | Effectively unmetered | Custom-scoped |
| HarbourFrame-managed campaign sending & reporting | Not available — self-serve tool only | Not available — self-serve tool only | First 2 campaigns/month included; $100–150 per additional campaign | Custom-scoped |
One system across every location.
Byrd Enterprise is for multi-location businesses, franchise systems and multi-venue operators.
We start with a short, paid discovery phase to map what happens across your locations. Then we quote the build around your business.
Talk to us about Byrd Enterprise- Respond across locations
- We build instant enquiry response across phone, web form and chat, including after hours.
- Route to the right team
- We configure routing around your locations and teams, including company-run and franchised sites.
- Keep reviews consistent
- We bring review and reputation workflows together across each location’s listing.
- See the whole business
- We build consolidated reporting across your locations.
Already sorted on some of this?
Take just what you need.
Not every business wants the full AI employee on day one. Maybe you've already got a website you're happy with, or you just want the reviews piece sorted first. Every capability inside Byrd is also available on its own.
Tell us what's actually slowing your business down. We'll scope a plan and a price around that, not the other way around.
Get a tailored quoteSee how Byrd works.
From the first trigger to the next step. Your business rules stay at the centre.
See how reviews & reputation management work.
A great customer experience deserves to be easier to find.
- 1
Finish the job
A customer completes a job, visit or service.
- 2
Ask for feedback
Every completed job triggers an ungated review request.
- 3
Customer reviews
They choose whether to share their experience on Google.
- 4
Care for reputation
AI drafts replies for human approval; monthly reporting tracks your reputation.
Byrd adds: Website review-showcase widget and secondary-platform review monitoring.
Byrd Pro adds: Multi-location tools and monthly competitor-comparison reporting.
Starter reviews use a standard SLA. A review request goes to 100% of customers after every job, with no review gating. Free NFC/QR cards make it easy to leave honest feedback. No promises of five-star ratings.
Turn a first visit into the next one.
A separate sign-up journey. Give customers a reason to join, then a reason to return.
- 1
Make the invitation
A table QR code, counter sign or post-service link invites customers to join.
- 2
Welcome them in
Collect their email or phone for sign-up. A welcome offer can thank them for joining.
- 3
Let them choose
Ask separately for email or SMS marketing consent. Store their choice; never assume it.
- 4
Send something useful
Send opted-in customers weekly deals, occasion specials or relevant seasonal offers.
- 5
Invite the return
Link to a booking, offer or shop. Make the next visit easy, with an unsubscribe in every campaign.
Restaurants & cafes
A free appetiser for joining. With marketing consent, follow up with midweek dining deals and occasion specials.
Retail & salons
A welcome perk for new members. Share new arrivals, seasonal offers or appointment openings with subscribers.
Trades & home services
Invite customers to a home-care list. Send opted-in subscribers seasonal maintenance tips and relevant service offers.
Reward the sign-up, never the review. No review or star rating is required for a welcome offer. Review requests stay separate and optional. Marketing goes only to customers who opted in, identifies your business and includes an easy opt-out. Offers, channels and campaign scope are agreed at setup.
A clear path from first chat to setup.
- 01
Diagnose
Look at enquiries, processes and visible gaps.
- 02
Design
Map a simple plan and the right mix of tools.
- 03
Deploy
Set it up, test it properly and hand it over clearly.
Free preview + free audit
See it all before you spend a dollar.
Two things, completely free: a realistic homepage draft at a private link, and a plain-English audit of your whole online presence — what's working, what's quietly costing you customers.
Your homepage, drafted before you commit.
A realistic first draft — your name, your services, your tone — at a private link. Love it and we keep going; walk away and it costs nothing.
harbour-lane-cafe.preview.harbourframe.com
Harbour Lane Café · Glebe
Slow mornings, proper coffee, and a sunny back garden.
Book a tableView menu
Every channel, health-checked.
We check the places customers actually find you and score each one, with a note on what to fix first.
Digital health check
Harbour Lane Café · Glebe
46/ 100
Website34Slow on mobile, no clear next step for visitors
SEO & local search41Page two for "café glebe" — invisible to most searchers
Google Business Profile58Solid listing, but hours and photos are out of date
Reviews & reputation724.8★ average — but only 23 reviews captured so far
Social media26Last post eight months ago; profiles point to a dead link
Delivered as a one-page report in plain English — what to fix first, and what's fine to leave alone.
Concept demonstration — sample business, not a live client project
FAQ
Asked all the time.
Setup time depends on your business's needs and the systems involved. We'll agree on scope and a realistic timeline before work begins.
Say hello
Tell us about your business.
A short, friendly chat — no pressure, no jargon. We'll reply within one business day.
matthew@harbourframestudios.com